Ajuda Aí
Client projectOnline donations & fundraising platform
A full-stack donations platform enabling organizations to create fundraising campaigns and accept contributions via PIX. Includes a headless CMS for campaign management and real-time payment processing.
Market context
The nonprofit sector in Brazil lacks accessible tools for digital fundraising. Existing platforms charge high fees or are too complex for smaller NGOs. Ajuda Aí democratizes access to online fundraising with native PIX support.
Project goals
- Enable campaign creation without technical knowledge
- Process donations via PIX in real time
- Offer complete campaign management via headless CMS
- Keep fees accessible for nonprofit organizations
Growth potential
With the accelerated digitalization of the nonprofit sector and PIX's growing popularity, the platform can expand to include recurring donations, automated impact reports, and social media integration for viral campaigns.
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